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It’s Not Matcha. It’s Not Coffee. So What Is CLOUD?

A short interview with the Founder of Drink Cloud

FOUNDER SPOTLIGHT: KEVIN, Creator of CLOUD


“It’s not coffee. It’s not tea. It’s… something else entirely.”

Q: What is Cloud? ☁️
Cloud is the brand I always wished existed. It's for people like me — people who don’t like soda, don’t drink much coffee, and are picky about their matcha. It’s a new kind of drink brand for people who care about how they feel, what they consume, and where it all comes from.

Q: What inspired you to create Cloud? 🌱
I didn’t grow up loving Coke or coffee. Matcha was my go-to, but even then, only the good stuff. After spending time with the Mayans in southern Mexico, I was blown away by how connected they were to nature — especially through their drinks. I kept thinking: “Where’s the Mexican version of Thai tea?” Where’s our cultural representation in the drink space? That’s when the idea sparked. I wanted to bring those flavors — raw, real, and rooted in tradition — to the world.

Q: What makes Cloud different from coffee, matcha, or soda? 🔥
Cloud keeps things real. We’re talking organic cacao from farms I’ve actually visited, real cane sugar, no shortcuts, no artificial junk. We honor the past — cacao was once used as currency by the Mayans — and we’re bringing it back with respect. It’s not about creating a buzz; it’s about creating balance. A drink that boosts you without the crash.

Q: You say Cloud is more than a drink. What’s the bigger mission behind the brand? 🌎
The mission is about reconnection. To nature. To tradition. But most importantly, to each other. Cloud is my way of reviving that sense of community — through non-alcoholic gatherings, culture-forward experiences, and drinks that bring people together. In a world that feels more disconnected than ever, we’re helping people find their people — one cup at a time.

Q: How is Cloud made? What’s in it? 🧪
Everything we make is rooted in purity. From the cacao to the oats and sugar, our ingredients are organic and sourced directly from Mexican farmers — some from my own farm. No middlemen. No compromises. Every formula is crafted to taste amazing and feel amazing. That’s the standard.

Photo of my Farm in Tabasco, MX

Q: Who is Cloud for? 🚀
Cloud is for the doers. The creators. The people who can’t afford to crash mid-day but still want to feel calm, focused, and fueled. Whether you’re a founder, an artist, a parent, or just tired of jittery mornings, Cloud is here to be your drink of choice — from sun-up to wind-down.

Q: What’s surprised you most so far? 💡
The power of our events. I threw a couple of non-alcoholic events in my city for Cloud and saw something incredible — introverts, shy people, even my most socially anxious friends, connecting. Making friends. Feeling welcome. That’s when I knew Cloud was more than a product. It was a bridge.

“The Host Club” is the Name of My Band when we played my 1st Event

Q: What’s next for Cloud? 🚨
We’re launching our Kickstarter this month — and you’re invited to be a part of it. We’re also making our debut at local California markets, like this one Foodie Plus Market (May 25th 12-4pm @crunch_norwalk) so if you’re nearby, come by for a free taste, good vibes, and maybe even a few new friends.

Thanks for being here.
Thanks for believing in something different.
Welcome to Cloud. ☁️